"When I was growing up, you worked with what you got, whether it was salting it, dehydrating it, or whatever even if was just shucking corn and putting the kernels in freezer bags for later," says Brown. "Some of that plays into this event as well."

This weekend, he brings his cleverly arranged multimedia festival to Daniel Island. It's three full evenings of live rock, country, and alternative pop with a massive menu of award-winning fare. "This is something that's still evolving, and we're always figuring out new things," Brown says of the festival. "We want to be able to roll in deep enough to be in a field and provide all the food, beverages, staging, and music for everyone."

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