Headed to Charleston for the Southern Ground Music & Food Festival? Don't miss the Jack Daniel's Experience, a mobile museum that offers "tours" of Lynchburg, Tennessee, and the Jack Daniel Distillery. You'll get to know Mr. Jack Daniel, the man who started making our whiskey back in 1866, and you'll see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Jack Daniel's.

Jack Daniel’s and great music have always struck a chord. That’s why Zac Brown Band and our smooth sippin’ Tennessee Whiskey are on tour together. And, we’re celebrating by offering our friends a chance to win a pair of 3-day passes to the Southern Ground Music & Food Festival featuring Zac Brown Band! To enter text JDSG to 68405. The sweepstakes ends October 20, 2011 - so enter today!