'Letters for Lyrics' National Letter-writing Campaign Continues This Memorial Day Weekend
Ram Truck Brand and Zac Brown Band partner to send letters to U.S. soldiers stationed around the world
- More than 25,000 letters collected in the first two weeks
- Approximately 70,000 letters collected to date
- Write a letter and receive a "Breaking Southern Ground" CD featuring three all-new songs from Zac Brown Band
- All U.S. Ram Truck dealerships and most Zac Brown Band concerts serve as collection points and provide letter-writing stations
- Soldiers' Angels to deliver letters to U.S. troops on behalf of the Ram Truck Brand and Zac Brown Band
- Premiere of "For Those Who Serve," the exclusive documentary of Zac Brown Band's USO tour, directed by Darren Doane, debuts at www.ramtrucks.com/en/letters_for_lyrics/
Auburn Hills, Mich. , May 26, 2010
- More than 70,000 people have shown their appreciation to U.S.
soldiers stationed across the world by submitting letters at their local Ram
Truck dealership or Zac Brown Band's recent concerts. However, for the Ram
Truck Brand and Zac Brown Band that is simply not enough. The Ram Truck Brand
and Zac Brown Band partnered for “Letters for Lyrics,” a national letter-writing
campaign aimed at U.S. soldiers deployed around the world. Together, they want
to send letters of appreciation to U.S. soldiers.
In exchange for writing a letter to a U.S. soldier, participants receive a special compilation CD titled, “Breaking Southern Ground.” This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown’s label, Southern Ground Artists – Sonia Leigh, Nic Cowan and Levi Lowrey.
“The Ram Truck Brand has been moved by the kindness and gratitude that has been expressed so far to our men and women in the military,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “As we head into Memorial Day – a holiday that remembers those who dedicated their lives for our freedom – I encourage everyone to take a few moments this week to visit their local Ram Truck dealership to write a letter of support to our military men and women who show commitment and valor to this great country.”
"We're so proud of the immediate response we've received for 'Letters for Lyrics' over the past two weeks. The support our fans have shown and the stories they've shared with us about how the campaign has moved them to show their appreciation is truly inspirational." said Zac Brown. "This Monday, as we observe Memorial Day, we'll show our respect for the U.S. men and women who have given their lives in the military service and send our thoughts to those out there protecting our country and way of life. We ask that everyone help us show your appreciation for their heroic efforts."
Soldiers’ Angels, a nonprofit organization, will deliver the letters on behalf of the Ram Truck Brand and Zac Brown Band. Soldiers’ Angels is a volunteer-led organization with over 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force, Coast Guard, along with veterans and their families.
“We are proud of the way America stands wingtip-to-wingtip in support of our American service members and encourage everyone to head to their local Dodge Ram Trucks dealership or Zac Brown concert and participate in one of the greatest collaborative troop support outreach projects in the history of the global war on terror,” said Patti Patton-Bader, Soldiers’ Angels Founder.
As part of the “Letters for Lyrics” campaign, RamTrucks.com also debuts the video installment of “For Those Who Serve,” a documentary of Zac Brown Band’s visit to U.S. soldiers stationed in the Persian Gulf. This exclusive behind-the-scenes video is directed by Darren Doane, the CMT-nominated director of Zac Brown Band's live “Pass the Jar” DVD (Southern Ground/Atlantic) and their music video for the No. 1 hit "Toes." Doane traveled with the band to the Persian Gulf to document the moving experience, capturing footage of the band performing for the troops and meeting with the men and women in uniform. Chapters from Doane's documentary will debut on RamTrucks.com throughout the campaign.
About Zac Brown Band
Zac Brown Band were named GRAMMY's "Best New Artist” in 2010. They also earned four Academy of Country Music Award nominations including one for "Entertainer of the Year." The band's double platinum-certified, major label debut ‘The Foundation’ (Atlantic) - one of Billboard's Top 20 albums of 2009 - features the band's first four #1 singles. Currently on the road with their "Breaking Southern Ground" national tour, Zac Brown Band will also join the Dave Matthews Band to perform at select shows across the U.S. this summer including New York's Citi Field. Zac Brown Band is represented by ROAR, a Beverly Hills-based management company. Additional information can be found at http://www.zacbrownband.com/.
About Soldiers’ Angels
Soldiers’ Angels is a full service deployed troop, military family, wounded and veterans service organization serving all those who serve all of us with over twenty very effective programs. We specialize in the unique needs uncovered by other agencies, military benefits and medical insurance. Founded in 2003 by Patti Patton-Bader, the mother of an army soldier deployed to Iraq, Soldiers’ Angels has grown from a small care package organization to major source of aid for all those who serve or have served in our Armed Forces. Last year, we provided over 25 million dollars worth of assistance. Our slogan, "May No Soldier Go Unloved," encapsulates the motivation behind Soldiers' Angels. By working together and sharing a common vision of service, the volunteers of Soldiers' Angels continue to demonstrate active care and concern for veterans, the wounded, deployed service members, and their families. From our very inception, the focus of Soldiers’ Angels has been: Helping bring home healthy soldiers. Visit www.soldiersangels.org, www.facebook.com/SoldiersAngelsOfficial and www.twitter.com/soldiersangels to find out more.
About the Ram Truck Brand
With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.
The Ram Truck brand will add to its award-winning truck lineup with the introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.’s (SVI) 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.
The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.
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