Landshark Lager is giving a unique all-access pass to the band this summer. ZBB will be featured on special, limited-edition 16 oz. Landshark Lager cans. Three can designs will be released throughout the summer, with the first can hitting shelves nationwide today!
“Everyone in the band is excited about having our own Landshark cans for our fans to enjoy,” said Zac. “Working with Landshark is a great fit for us, since we are both passionate about what we do and still have a lot of fun doing it.”
The cans are more than just eye-catching designs – by “blipping” the Landshark can using the Blippar app on iPhone or Android, you will get exclusive, behind-the-scenes content, with each can design featuring a different aspect of the Zac Brown Band experience. Additional content will be posted to the Landshark Facebook page as each new can is released.
“Just as each Zac Brown Band concert is unique – from the ‘Eat & Greets‘ to the moment the band walks off the stage – Landshark is giving fans a unique way to fully immerse themselves in the ZBB experience,” said Michael Lourie, brand manager, Landshark Lager.
Each week on the Landshark’s Facebook page, get your “Fins In” for digital challenges that unlock new features from the band! Part of this digital experience includes a national sweepstakes, where one fan and three friends can win a VIP trip to the Southern Ground Music & Food Festival in Nashville, Tenn.
Kicking off the series of custom Zac Brown Band designs, the first can was inspired by ZBB’s “Eat & Greets." Subsequent can designs will highlight the concert experience through the band’s eye and what happens after the stage lights go down. The second and third custom cans hit shelves on June 17 and August 5.
Keep up with the Landshark can design releases and access additional content through Landshark’s Facebook page. Fins in!