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05/23/2008

Chevy Drives Home The Excitement At 2008 CMA Music Festival

Nashville, TN. (Top40 Charts/ CMA Music Festival) - Chevy, the Official Ride of Country Music, adds excitement to the 2008 CMA Music Festival with free concerts, activities, informative displays and opportunities to test drive a Chevy vehicle.

'Chevy embodies the spirit of Country Music,' said CMA Chief Executive Officer Tammy Genovese. 'With vehicles that are dynamic and stylish as well as reliable, they are a great fit for CMA Music Festival and Country Music.'

'The CMA Music Festival is such an integral part of Chevy's relationship with Country Music and its loyal fan base,' stated Chevrolet General Director, Advertising & Sales Promotion Kim Kosak.
'As the official ride of Country Music, the opportunity to take our message directly to the consumer in such a unique and targeted event is one of the many reasons we have such a solid and successful relationship with the CMA and the artists of this genre. Country Music is an ambassador for our brand; to be able to share our new product line, showcase talent, and generate excitement through a concentrated effort like the CMA Music Festival accentuates the value that a partnership like this one can bring.'

The excitement begins Wednesday, June 4, at 2:00 PM with The Fourth Annual CMA Music Festival Kick-Off Parade featuring Country Music artists riding in Corvette Convertibles. Artists and celebrities participating include Deborah Allen, Katie Armiger, riders from Championship Bull Riding, the cast of CMT's 'Trick My Truck', Erika Jo, Crystal Gayle, The Grascals, Jeff Griffith, Indian Rodeo, Lonestar, Jason Meadows, Mountain Heart, Michael Martin Murphey, several of NASCAR's top drivers, One Flew South, The Roys, Keni Thomas, Trent Tomlinson, Rhonda Towns, Kyle Wyley, and Chris Young. Other participants include the Antioch High School Marching Band and Drill Team, the Overton High School drumline, The Girl Scouts of Middle Tennessee riding on their float, The Boy Scouts of Middle Tennessee, and various Southeast Region Chevy Youth Baseball teams.

Beginning at the corner of Broadway and Sixth Avenue North, the procession will travel down Broadway; turn right on Third Avenue South; proceed down Third Avenue South until turning right on Demonbreun; proceed up Demonbreun to Sixth Avenue, and end at the Sommet Center. The parade will also include specialty vehicles including the Luke Bryan Carl Black Chevy Silverado, the Wrangler George Strait Chevy Silverado, and the Rodney Atkins Carl Black Chevy Silverado. In addition, a caravan of Corvette enthusiasts from Bowling Green, KY will join the parade.

Following the parade, The Third Annual CMA Music Festival Block Party will take place on the Chevy Music Stage located on the Chevy Plaza (Sommet Center Plaza at the corner Fifth Avenue and Broadway). Featuring Keith Anderson, Zac Brown, Luke Bryan, Joe Nichols, James Otto, Rissi Palmer, Phil Stacey and Chris Young, this concert is free and open to the public.

The Chevy Stage is one of CMA Music Festival's most popular spots as some of Country Music's most exciting acts take to the stage daily for free concerts.
For more information see the CSO CMA Music Festival 2008 page


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