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10/23/2012

Zac Brown Named Applebees 2012 Face of Thank You Movement

 

On Sunday, Nov. 11, Applebees the worlds largest casual dining chain will again offer free Veterans Day Thank You Meals for current and former members of the U.S. Armed Forces at nearly 1,900 Applebees restaurants throughout the country. Applebees also announced today that Zac Brown is the 2012 Face of Applebees Thank You Movement, the nations largest ongoing military appreciation effort.

For the fourth consecutive year, Applebees expects to serve more than 1 million Thank You Meals on Veterans Day. And with the support of Zac, Applebees hopes to surpass 5 million Thank You Messages in 2012 through www.thankyoumovement.com, an online initiative launched in 2011 to deliver personal messages of thanks from Applebees guests to the 24 million current and former members of the Armed Forces.

Veterans Day is our favorite day of the year because we look forward to seeing active and former members of the military gather in our restaurants to share stories, reunite with old friends and make new ones, said Mike Archer, Applebees President. Its an honor to serve the real heroes who make Veterans Day a special tradition, and were thrilled that Zac Brown has added his name to our year-round effort to deliver genuine and heartfelt messages of thanks to veterans and active duty military.

"We've performed for the troops several times over the past few years, both here at home and on two USO tours, and every time, they inspire us with their positive attitudes and true dedication to protecting our country and preserving our way of life," said Zac. "This Veterans Day, I want to send my thanks out to every veteran and active service member for what they do for us every day of the year, and I want you to help too by sending in your own Thank You messages."

To date, Applebees has collected 2.6 million Thank You Messages through the Thank You Movement. To reach this years 5 million mark, Zac will appear in national advertising for Applebees with Zac Brown Band song, Free, and engage in other special Veterans Day activities to encourage Applebees guests to leave Thank You Messages at www.thankyoumovement.com. Thank You Messages can also be delivered through the Applebees Facebook page, by using #thankyoumovement on Twitter and on YouTube. All messages, and a live count tracking Applebees progress toward 24 million, will be featured on the Thank You Movement website.

On Sunday, Nov. 11, veterans and active duty military will choose from a free Thank You Meal menu that includes some of Applebees signature and favorite items, including the:

  • 7 oz. House Sirloin
  • Bacon Cheddar Cheeseburger
  • Three Cheese Chicken Penne
  • Chicken Tenders Platter
  • Oriental Chicken Salad
  • Fiesta Lime Chicken
  • Double Crunch Shrimp

Applebees Thank You Meals will be offered from 11 a.m. to midnight, Sunday, Nov. 11. Guests should call their local Applebees restaurant to inquire about extended hours. Guests will need to provide proof of service, which includes: U.S. Uniform Services Identification Card, U.S. Uniform Services Retired Identification Card, Current Leave and Earnings Statement, Veterans Organization Card, photograph in uniform or wearing uniform, DD214, Citation or Commendation.

Offer is valid for dine-in only. Traditional sides are included with free entrees; 2 for $20 appetizers, upgraded side items or extras, beverages, desserts and gratuity are not included.

For more information, call your local Applebees or visit www.applebees.com



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